Meet our members.

Sonoma Valley Executives are local experts serving many sectors in town. Join our group. Or hire our services. Our track records are solid and we prize integrity.

Welcome to our new Members:
• Alice Duffee, APD Preservation • Eric Dahl, The Delta Group




Dr. Laurence Adams


Dr. Adams is Board certified in Chiropractic Neurology and provides care to people of all ages. A detailed history and examination enable Dr. Adams to give specific, high quality care for each individual’s condition. His specific focus is for children and adults with learning disabilities, vertigo and balance disorders, and auto accident injuries. Learn how Chiropractic care can help you or a loved one by sitting down with Dr. Adams for a complimentary consultation.

Adams Chiropractic
Larry Adams


Chris Allen


Nelson Staffing’s reach covers the entire Napa and Sonoma wine regions, helping business find good people, and helping good people find those businesses. Nelson fills it all, from from entry level to executive positions, temp to full time. If you are looking for the good people or for the good positions please reach out and talk to Chris!

Some background: Chris was born and raised in the Bay Area and had the dot-com journey—deftly or luckily avoiding the crash by moving to the UK, because well he could. After a decade in the UK helping retailers better their processes and businesses via technology, Chris returned home for family and joined another amazing one—the Nelson family! Happily living the dream with his lovely wife and 2 kids.

Nelson Staffing
Chris Allen
707-939-4050  Ext: 1310


Robert Bank


Robert Bank of Sonoma Auto Concierge is Sonoma Valley's local purveyor of "Good Vibes" and "Good Rides" with 38 years experience in the automotive business. All of your automotive needs can be accomplished with one phone call.

Robert is your personal "concierge" for all things automotive, with connections to special finds of all makes and models and a particular expertise in classic cars.

When it's time for upgrades to your current ride, or the expertise finding a new one, contact Sonoma Auto Concierge. You will be glad you did!

Performance Upgrades | Audio Systems | Auto Glass | Detailing | Window Tint | Leather Interiors | Auto Transport | Wholesale Buying & Selling

Sonoma Auto Concierge
Robert Bank


John Charvat


Rugworks is one of the North Bay's oldest floor covering showrooms offering carpet, hardwoods, laminates, vinyl, bamboo and cork. Our locally owned stores offers the best products and expert installation to tackle any project you may have in mind. We have a great selection of in stock materials ready for immediate installation or custom order from our thousands of samples for that unique look you've been dreaming of.

You can use our licensed installation experts or do-it-yourself with expert advice from our experienced design associates.

I've been in the floor covering business for over 30 years, and truly enjoy helping you find the perfect floor for your home or business. Please contact me if you have a new project in mind or if you have a question about a floor you already have. I will do my best to answer all your questions to ensure you get the best floor for your needs.

So come on over and visit Rugworks at:
18700 Sonoma Highway, Sonoma, CA 95476

John Charvat


Kevin Dewell


I've been helping people and businesses with their computers and servers for all my adult life (20 years).  I come to you, so you don't need to get dirty disconnecting cables to bring your computer to me. I am comfortable and patient with people of all ages and skill levels. And if you are interested to know (not everyone is), I will gladly explain in plain English what went wrong and how I fixed it.

Kevin Dewell Computer Services
Kevin Dewell, MCSE
Text or Call: 707-795-9973


Dorothee Drouet

Fine Special Occasion Cakes and Pastries

Petite Sweets is dedicated to pampering your taste buds with creative, hand-crafted custom cakes and pastries for your special celebrations, such as weddings, birthdays, baby showers… Dorothee was born in South Korea but raised in the Loire Valley, France. After graduating from a French Culinary school, she explored the world and ended her traveling journey in Napa after spending time in Europe, Canada, Colorado and Orange County. 

Dorothee started Petite Sweets in 2017 after being Pastry Chef at fine dining restaurants, because she wanted to share her love for baking as a part of life’s celebrations. Dorothee loves to bring her creative skills to special occasions and help create life-long memories. 

Petite Sweets
Dorothee Drouet

P.S. Don’t forget the cake!

Alice Duffee_Headshot.jpg

Alice Duffee

Historic Preservation Consulting

Trained as an architectural historian and historic preservation planner, Alice specializes in evaluation, recordation and inventory of historic resources, and provides consulting services to satisfy National Historic Preservation Act (NHPA) Section 106 and California Environmental Quality Act (CEQA) compliance requirements. Architects, contractors, and home owners retain her when they have a vision for their property and can't wait months or years trying to navigate the complex business of city planning and environmental compliance.

Alice also assists home buyers and sellers assess the historic character of their property—and identify possible issues with future projects on the site—before they “sign on the dotted line.”

With 27 years of experience and local relationships, Alice is about helping her clients reach their project goals while ensuring our rich cultural heritage will be protected and passed on to future generations.

APD Preservation LLC

Joanie in blue.jpeg

Joanie Hahn

Private Wine Tasting Experiences

Joanie brings people together, connecting, sharing stories and great conversation, all while enjoying fine California and French wine from Boisset's 25 wineries. Joanie’s services include private wine tasting events, exclusive tasting experiences, corporate gifting, customizable Wine Society wine club, custom and etched wine labels, direct to consumer sales, and wine ambassador recruiting 

The Boisset Collection

Liz Jenks Head Shot 3.jpg

Liz Horan-Jenks


Beautycounter is a CA based brand dedicated to getting safer skincare and cosmetics products into the hands of everyone through advocacy, education and award-winning product solutions.  We are leading the clean beauty movement with safe, high-performing and environmentally responsible products while also offering a rewarding and flexible business opportunity.

I joined Beautycounter after a successful 30-year career in advertising. As a native New Yorker, I started my career on Madison Avenue and then relocated to San Francisco with Walt Disney Publishing. I Founded two advertising sales firms covering the Pacific Northwest and represented a variety of national and local magazines, digital and cinema clients including -  Country Living, Lifetime, Marie Claire, Harper’s Bazaar, Fit Pregnancy, Natural Health, Dr. Oz The Good Life, National Geographic Traveler and Napa/Sonoma Magazine.

In 2014 I was introduced to Beautycounter and was shocked to learn about how unregulated the 80 billion dollar personal care and beauty industry is in the United States and subsequently how potentially harmful ingredients lurk in the products that we use on our largest organ every day.  As someone who has personally experienced cancer and infertility, I  became impassioned with their mission to get safer products into the hands of everyone and not only joined as an Independent Consultant in 2014, but also was compelled to leave advertising in order to focus my full attention on educating others to live more holistically healthy lives.

I love sharing our line of over 150 award-winning products including skincare, body & hair care, baby, kids, sunscreen, makeup and men’s line. In the 5 years since joining Beautycounter, I have met with Kamala Harris and Mike Thompson’s offices to advocate for more health protective laws and I have built a team of over 600 Consultants to help spread this important information and safe product solutions. What are in your products?

How I Share:

  • Through speaking engagements with local community groups and organizations

  • Through popups in people’s homes or local businesses – retail boutiques, health clubs, Pilates studios, yoga studios, etc.

  • Through one-on-one meetings and conversations with anyone interested in hearing more or sampling product

  • Through my website:

I am delighted to live in Sonoma with my husband Brian and 15-year old daughter Sophie. 

Call/text me for a FREE consultation and $10.00 off your first purchase of $50.00 or more!

Liz Horan-Jenks, Managing Director


Peggy & Rick Hutton


Greetings! We are Rick and Peggy Hutton. We've been in business for over 16 years, providing the best quality motorized screens, Roller shades, awnings and pergola covers for Architects, Builders, Designers, and Homeowners. We started out in careers in Environmental Science and State Farm Insurance, respectively, focusing on Customer Service, and still do. Our own technicians install all of our products.

This is what we do:

  • We provide the finest retractable products available on the market at a reasonable price

  • We listen and learn what you want

  • We provide design support

  • We respect Your Time

  • We respect Your Living/Commercial Space

High-Tech Screens & Shades
Rick & Peggy Hutton


Rebecca Lilly


AAA: more than just auto coverage. We've provided peace of mind for more than 100 years. I'm an expert at tailoring AAA products to your insurance needs at great rates. Auto, Home, Renters, Landlord Property, Boat, Motorcycle, and Specialty Vehicles. I'm honored to represent our A+ rated company, and I bring 23+ years of experience, attention to detail, and a caring nature to help with your insurance decisions.

650 2nd St West, Sonoma
Rebecca Lilly

Calculating Women_Logo-Tag_web.jpg

Janice Lubey

Bookkeeping, Payroll and
Property Management Services

Calculating Women is an A+ BBB accredited independently owned full-charge Bookkeeping and Payroll service with 35+ years of experience. We provide money tracking, payroll tax and returns, sales tax and returns, property management, and much more for individuals and businesses who want to be in the know of how they’re operating.

Also offering experienced Property Management. Quality and perfection is the name of our game.

Calculating Women
Janice Lubey
707- 938-1840 office
707-812-5512 cell


Tracy Reynes


Achieving success in the culinary and event planning fields after earning a degree from the acclaimed California Culinary Academy gave Tracy Reynes organizational, customer relations and project management skills along with an attention to detail and follow-through that have become the hallmarks of her success as a Realtor. Tracy brings those skills to every situation with a sense of calm and grace through what are complex and often emotional transactions.

Her clients appreciate her honesty, open communication and empathy, balanced with efficiency and confidence. Her colleagues enjoy working with her for the same reasons which can often make the difference when dealing in difficult markets. She approaches each purchase or sale of a client’s property as if it were her own and is proud of her ability to combine a sincerely personal touch with cutting-edge marketing and state-of-the-art paperless transactions.

Having lived in Wine County for over 25 years, Tracy has dedicated herself to serving her communities as well as her clients. She is a Board Member of Impact100 Sonoma, a sponsor of the Sonoma League for Historic Preservation and Sonoma Little League, and is an active volunteer with the Sonoma Community Center.

Tracy is also enthusiastic about sharing what makes Sonoma Valley such a unique and truly special place to live and work. You can find her videos and posts spotlighting local events and businesses at her community Facebook and Instagram pages, ‘Seriously Sonoma Valley’.

Personally, Tracy is married to Nathaniel with whom she has two children, Dylan and Wyatt, and their new Australian Shepherd puppy, Zeus. Tracy has maintained her love of cooking and frequently shares her ‘gifts’ of homemade treats with friends and family, and sometimes even with her clients!

Tracy Reynes, Realtor®
Cal BRE#01948914

135 West Napa Street, Suite 200, Sonoma, CA 95476


Nicole Novi

A Literacy-for-All Non-profit Organization

Nicole specializes in getting teacher classroom subscriptions to Kid Scoop News sponsored. Nicole’s relentless commitment to and advocacy of the literacy cause helps teachers every day.

Nicole is a cherished part of the Kid Scoop News team and community. She relocated to Sonoma from the Bay Area 29 years ago and raised her daughter here. Prior to joining Kid Scoop News, Nicole worked with residents in several retirement and advanced care facilities, leading mobility and adaptive technology education courses. Nicole also has an extensive background in customer service and everyone can hear her smile through the phone! Nicole loves the color red, has served as a Mentor to a blind child through the Mentoring Alliance, and is an exercise enthusiast.

Anyone wishing to support our community by sponsoring the reading education of local school children can learn more at and reach out to Nicole Novi.

Kid Scoop News
Nicole Novi


Janet Ohlson


Janet is your personal, expert travel advisor. She enjoys bringing over 25 years of world travel knowledge and industry experience, along with her high-touch personal service, to planning your specialty tour. Janet is part of the esteemed FROSCH Travel, an organization with vast international resources.

New and returning clients can expect unique, customized trips, whether short getaways or one-of-a-kind, lifetime vacations. From the moment your journey begins until you return, Janet will deliver a vacation that exceeds your expectations.

The Difference in planning a trip with Janet: 

Concierge service — All the details, handled
Career veteran knowledge — Insider ideas and advice
Trip research and itinerary designYour dreams, your interests, your time frame
Savvy pricing — The most bang for your budget
Air/Trains/Car Rental/Hotels/Villas/Cruises... plus all transfers — Smooth sailing

Janet’s access to Frosch Travel brings you:

Frosch’s vast network of international vendors
Frosch-curated travel opportunities
Frosch’s Internal Air Department, a team specializing in arranging the best air and pricing

Janet Ohlson


Mary Piasta

Sonoma’s Historic Law Firm

Mary Piasta holds the honor of being the first woman partner of Sonoma’s historic law firm Haeuser, Valluzzo & Piasta. Serving the town since 1893, the firm’s deep roots reach to the administering of Gen. Vallejo’s estate and Sonoma’s incorporation.

Mary offers big-city, big-firm lawyering in the heart of Sonoma. She brings her wisdom and experience gained from 13 years in complex litigation, which includes 2014’s top California real estate jury verdict, and a prior role in the Governor Gray Davis administration.  

The honor Mary holds most dear however, is that of practicing law to her clients’ highest benefit. Her genuine compassion, skills and drive to proactively advocate for her clients—whether individuals, families, wine makers, film makers, entrepreneurs, or businesses of all sizes—mean peace of mind for those who engage her. To Mary, their trust is priceless.

She left large law firm scenery for Sonoma because well, it’s a wonderful life. When her family first arrived, they all fell in love with the green grass, quacking ducks, warm locals and a historic law office that thinks out-of-the box. From her plaza office, Mary counsels in estate planning, real estate, business strategy and brand protection.

Haeuser, Valluzzo & Piasta, LLC
Mary Piasta


Name of the firm is a LLP, rather than LLC.

Union Bank Logo.png

Robin Gold & Anna Vasquez


Community banking is at the heart of what we do. For over 150 years, Union Bank has grown strong, one community at a time. We believe in helping individuals and local businesses meet their financial goals. With a full range of banking services all under one roof, we’re in a great place to help you succeed.


Union Bank - Sonoma Plaza Branch
500 Broadway, Sonoma

Robin Gold


Gary Umholtz

VP of Mortgage Lending

Guaranteed Rate's technology and a “can do” attitude support understanding of today’s complex market. I strive to provide the very best customer service before, during, and after the transaction.

Guaranteed Rate
Gary Umholtz
707-338-0338 cell • 707-492-1126 office
561 First Street West, Suite C, Sonoma
NMLS ID: 302500


Lori Winter

Brand Identity, Signage, Print and Web Design.

Explore Creative designs visual branding to communicate your brand story and appeal to your target market. Getting your branding right not only helps grow your business but attracts the right type of customer for you. What’s the unique “DNA” of the businesses? What does it stand for and why? Who are we aiming to connect with and what do they care about? These questions kickoff each identity design journey with Explore Creative. The end goal: a logo and business card, ad campaign, marketing piece, website or sign system that reaches out to your target audience so they know you’re the one they must work with, the event they want to attend, or place they want to be.

Clients: local Sonoma businesses, nonprofits, schools and professionals to various Bay Area firms, mixed-use and retail centers, hotels, restaurants, real estate and property management firms, architects, developers and city planners.

Projects: logo design to event marketing campaigns, brochures, menus, wine labels, interior and exterior signage, websites and ad design for print and web.

The Explore Creative team includes talent in copywriting, photography, printing and website programming. We work with quality printing vendors and sign fabricators to execute your design beautifully.

Call for a free 30-minute consultation, and let’s discuss your business aspirations and how Explore Creative can help sharpen your brand and promote your story. We know you’ve got a good one.

Explore Creative
Lori Winter